This department watches AI agents put in charge of real marketing spend: what the computer-use and orchestration models can be trusted to run, where they fail, and what supervision has to stay human. Because the failure mode here spends money, this department pays particular attention to scope limits, credential handling, and who is accountable when an agent gets it wrong.
- ·Computer-use and orchestration models, and their failure modes
- ·Scope limits, credential handling, and human-in-the-loop design
- ·Agent-run advertising and outbound, and what it costs
- ·Attribution across agent-run channels
- ·Platform policy on automated buying and outreach
- ·Accountability when an autonomous run goes wrong