Clay's new Account Research Agents keep sales account intelligence current without manual research

Clay launched Account Research Agents in open beta on July 22. The agents reason continuously over a company's combined go-to-market data — call transcripts, CRM records, emails — to keep account intelligence up to date and automatically trigger follow-up plays when signals change, instead of relying on one-off research or quarterly account reviews.

What it means Moves sales and marketing automation from one-shot data lookups to always-on monitoring — a concrete pattern for agent-driven operations work.