Meta launches Meta Enterprise Platform to sell its agents and models to businesses

On 28 September 2026 Mark Zuckerberg announced Meta Enterprise Platform, which he called the next major pillar of the business. It will initially bring Meta's full stack to businesses and developers, including the Muse agent, Meta Business Agent, the Muse API and Muse Code. Chirantan 'CJ' Desai joins as Chief Enterprise Platform Officer, reporting to Zuckerberg.

What it means Meta is now competing directly with OpenAI, Anthropic and Google for enterprise agent budgets.