Roblox launches Build — type a prompt on your phone, get a playable game

Roblox announced Build, a mobile-first feature that turns a plain-text prompt ("a cozy adventure game set in a dense forest") into a playable game anyone can then modify and share — no programming required. It's powered by a mix of open-source and proprietary Roblox models handling gameplay mechanics, environments, characters, visual style, and sound.

What it means One of the biggest consumer platforms just made AI prompting the on-ramp for its next generation of creators — text-to-app is going mainstream through games.